- Unilever was formed unofficially in the early 1900's with two companies that made soap and another that made margarine.
- They were officially formed in the 1930's with the margarine producer margarine unie and the soap makers the lever brothers.
- They became the first company to include pensions, healthcare benefits and smaller hours and more pay.
- This made workers have better ethics within the workplace and happier, this was unheard of in those times.
- Today they sell items from cleaning products all the way to bovril and ice cream, their company has expanded to huge proportions
Timeline
19th century |
Although Unilever wasn't formed until 1930, the companies that joined forces to create the business we know today were already well established before the start of the 20th century.
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1900s |
Unilever's founding companies produced products made of oils and fats, principally soap and margarine. At the beginning of the 20th century their expansion nearly outstrips the supply of raw materials.
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1910s |
Tough economic conditions and the First World War make trading difficult for everyone, so many businesses form trade associations to protect their shared interests.
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1920s |
With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge - and so Unilever is created.
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1930s |
Unilever's first decade is no easy ride: it starts with the Great Depression and ends with the Second World War. But while the business rationalises operations, it also continues to diversify.
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1940s |
Unilever's operations around the world begin to fragment, but the business continues to expand further into the foods market and increase investment in research and development.
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1950s |
Business booms as new technology and the European Economic Community lead to rising standards of living in the West, while new markets open up in emerging economies around the globe.
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1960s |
As the world economy expands, so does Unilever and it sets about developing new products, entering new markets and running a highly ambitious acquisition programme.
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1970s |
Hard economic conditions and high inflation make the 70s a tough time for everyone, but things are particularly difficult in the fast-moving consumer goods (FMCG) sector as the big retailers start to flex their muscles.
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1980s |
Unilever is now one of the world's biggest companies, but takes the decision to focus its portfolio, and rationalise its businesses to focus on core products and brands.
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1990s |
The business expands into Central and Eastern Europe and further sharpens its focus on fewer product categories, leading to the sale or withdrawal of two-thirds of its brands.
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The 21st century |
The decade starts with the launch of Path to Growth, a five-year strategic plan, and in 2004 further sharpens its focus on the needs of 21st century consumers with its Vitality mission. In 2009, Unilever announces its new corporate vision – working to create a better future every day with brands that help people look good, feel good and get more out of life.
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Unilever is involved within allot of companies that support fair trade and fair working conditions, the companies include pot noodle, ben and jerrys along with stork and lynx others include:
Unilever is essentially a middleman and a forefront for home necessities, the middle man part of the company is to ensure there are fair working conditions, health benefits and
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