tv ad evaluation

After we had finished our advert we began to create a questionnaire that would be suitable for our film. For this we had to come up with ten questions to ask people on what they thought of our advert. Once we had completed the questions we sent them to a range of people that we would be able to get feedback from for our evaluation. Looking back at the feedback provided I can see that most of my audience were students. The feedback that I received back also stated that the music was catchy and that they would consider buying the product. 
From looking back at the advert and the feedback altogether I found that a lot of people understood that it was a male working out in a gym with wearing make up on also. I think the advert had an appropriate impact on some people due to how they responded with honest feedback and said they would buy the product.


Throughout the ad we aimed to get smooth transitions and good angles to make the ad as clear as possible and nice to look at aesthetically.  When it came to the beginning of the video we focused on getting a lot of close up shots of particular parts of my body to show myself working out and to also not show my face, this was to emphasis the point of excersize, focusing on body parts than facial expressions. When it came to when i was leaving the gym we did a tracking shot to follow myself down the stairs and through the doorway before doing a match on shot of me opening the door. For the rest of the advert we focused on getting close ups to show the spray and a more funny side with showing myself wearing make up.

After we had got all of the shots we wanted for the advert we began to take it in turns to edit the pieces together. The first challenge was for us to get all our clips in the right order after we had converted them onto the computer. Whilst one person was editing the scenes together, other members began to look for sound fx, music and anything else to help the production. If there was anything that didn't go well in the advert we would either remove it or re-shoot the part of the advert.

We all discussed what we thought would be the best type to have in it. Before we made the advert we knew we wanted no dialogue to be present to the audience just the use of music and sound fx. we had discussed having a motivated and upbeat type of music. The only sound fx that we decided to have in the advert was a high pitched ding to imply a wink and a boom when the bottle of Impulse hit the bench.

We displayed a picture of a sign saying "Gym members only" at the start of the advert to allow the audience to know where the setting was for the advert. When it came near to the end of the advert we focused on making me look like I was in a changing room with showing me go into the particular room, put clothing on and spray myself with the product. In conclusion to our advert we focused on using close ups to allow the audience to see why we hid my face up, to reveal that I had make up and was expressing my feminine style; before concluding with an extreme close up of the product on the bench with the graphics surrounding it.


overall i think the ad was okay and up to standard of the bcap and barb codes, it advertised what was needed and exaclty as it came, withiout the worry for there to be any harm or offensiveness, the advert is very streamlined to our origional idea except the clothing was femanine in the origional idea where now it is makeup replacing that, this was duee to the difficulty of fitting outfits. overall im 50/50 on the ad, i think the makeup could have been heavily more exagerated and less saturated but overall the shots, editing and team work was overall 100% effort.